6 Steps to Successfully Run a Bookstagram Giveaway

If you’re reading this blog post, then I’m going to guess that you are a Bookstagrammer like me.

Running a Bookstagram giveaway can be a great way to promote your book and engage with your followers. But how do you make sure your giveaway is successful? Follow these 6 Steps to Successfully Run a Bookstagram Giveaway to create a fun and engaging giveaway that will increase your book’s visibility and attract new readers.

Step 1: Determine the goal of the giveaway

The first step to running a successful Bookstagram giveaway is to determine the goal and prize of your giveaway. Are you trying to increase your book’s visibility? Attract new followers? Engage with your current followers? Once you have a clear goal in mind, choose a prize that will appeal to your target audience. This could be a copy of your book, a book-related item, or even a gift card to a bookstore. Make sure the prize is something that your followers will be excited about and motivated to enter for.

Step 2: Choose a prize

The prize is the most crucial aspect of the giveaway. It should be something that book lovers would love to win, such as a signed copy of a book, a gift card to a bookstore, or bookish merchandise. Ensure the prize is relevant to the theme of your Bookstagram account.

Step 3: Determine the rules

Next, determine the rules of the giveaway. You could require participants to follow your Bookstagram account, like the giveaway post, and tag a friend in the comments. To make the giveaway more engaging, you could also ask participants to share their favorite book or why they love reading. Remember to specify the deadline for entries.

Step 4: Protect yourself and followers from scammers

Bookstagram Giveaways have become a popular way to engage with followers and spread literary joy. However, amidst the genuine enthusiasm and camaraderie, it is crucial to remain vigilant against potential scammers who may attempt to exploit the trust and excitement surrounding these events. To safeguard your Bookstagram giveaways and protect yourself and your followers, it is essential to be aware of certain warning signs. Scammers often utilize slight variations in usernames or employ generic profile pictures. When organizing a giveaway, consider implementing measures to enhance transparency and trust. Clearly state the rules, eligibility criteria, and prize details in your posts, ensuring participants have a comprehensive understanding of the event. Additionally, encourage your followers to report any suspicious accounts or activities, and promptly address concerns raised by participants. By promoting an open and honest environment, you can foster a sense of security and discourage scammers from targeting your Bookstagram community.

Here’s an example of what my Giveaway Write-Up looked like when I ran my Six of Crows Giveaway. You can see how I clearly stated the rules and warned my followers about scammers.

🚨Six of Crows Giveaway 🚨

QOTD: Who’s your favorite character from Six of Crows?

I’m so excited to launch my first Bookstagram Giveaway. Since I’m such a huge fan of the Grishaverse, and with Season 2 of Shadow and Bone premiering on March 16th, I wanted to give back to all my wonderful followers and fellow Six of Crows fans. I’ve spent the last few months curating the ultimate Six of Crow’s prize bundle from some amazing Esty Shops. (I’ll include all of the shop names in the comments in case you want to check them out.)

𝐇𝐨𝐰 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫: The giveaway form link is in my bio. It will have instructions, ways to earn extra entries, and all the rules 😍.

π™Žπ™–π™«π™š π™©π™π™žπ™¨ 𝙛𝙀𝙧 π™‘π™–π™©π™šπ™§!

The winner will receive:

~One Special Edition copy of Six of Crows

~One Special Edition copy of Crooked Kingdom

~Six of Crows Bookmark Set

~Milo Goat Emotional Support Enamel Pin

~Ketterdam Candle

~Oh, I do love a challenge Jesper sticker

~You’re better than waffles Nina sticker

~We Never Stop Fighting Sticker

~Plus Two bonus Stickers: My Ghost Won’t Associate with your Ghost Sticker & The Dregs Sticker

~6×8 The Dregs Art Print x NastaDraws

~Dirtyhands (SoC) Enamel Pin

~The Wraith (SoC) Enamel Pin

~Six of Crows – Book Overlays

Grand Total of 24 Items.

This giveaway is open to US ONLY. Must have a US address to win. 16 and older. The giveaway closes on March 16th at 7 PM CST. This giveaway is not affiliated with Instagram.

The winner will be announced on this post, stories, and via email ONLY by me.

This is my only page. There will NOT be any other pages announcing or choosing a winner for ANY of my giveaways. This is completely free, and there is no purchase required. Beware of scammers!!

Good luck! No Mourners, No Funerals.


Step 5: Promote the bookstagram giveaway

Promotion is key to a successful giveaway. Post about the giveaway on your Bookstagram account, website, and other social media platforms. Use hashtags and mention the author or publisher of the book you’re promoting. Collaborate with other Bookstagrammers or book bloggers to reach a broader audience.

Step 6: Choose a winner and announce it

Once the deadline for entries has passed, choose a winner fairly. You could use a random generator tool or choose the best entry. Announce the winner on your Bookstagram account, website, and other social media platforms. You could also message the winner directly to notify them. After the giveaway, follow up with the winner to confirm their details and send them the prize. It’s also an excellent opportunity to thank everyone who participated and promote any future giveaways or book recommendations.


Bonus: Did you know there are giveaway softwares to help you tally entries?

If you’re ready to dive into the wild world of Bookstagram giveaways, I’ve got one last secret weapon to share with you: RafflePress. This bad boy is like having a personal assistant who magically counts all your entries while you sit back and sip your tea. Say goodbye to manual tallying and hello to efficiency! With RafflePress, you’ll be saving precious time, avoiding those dreaded finger cramps from counting endless comments, and gaining some serious giveaway guru status. Trust me, it’s the ultimate sidekick in your quest to spread bookish joy.Β 


In conclusion, hosting a Bookstagram giveaway is a fantastic way to increase engagement and followers. Remember to determine the goal, choose a relevant prize, set the rules, promote the giveaway, choose a winner fairly, and follow up with the winner. With these steps, your Bookstagram giveaway is sure to be a success.

Hope these 6 Steps to Successfully Run a Bookstagram Giveaway are helpful!

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