100 manuscripts later, here’s what I know… 

MOST WRITERS ARE WINGING CHARACTER CREATION & HOPING FOR THE BEST

So how do your favorite authors make it look so effortless? Is there a secret framework?  (Spoiler:There is—and I’m about to share it with you.)

Character development isn’t about guesswork it’s about understanding who they are, what they want, and what’s holding them back. I’ll help you figure it out.

“How do I make my characters more unique?” If you’ve Googled that before, congrats—you’ve officially landed in the right place. Readers don’t just follow plots; they follow people. If your characters don’t drive the story, your book won’t hit those emotional payoffs readers adore. I’ve helped numerous struggling writers craft characters readers actually care about and I want to help YOU too.

IMAGINE THIS

Your book is finished. Your beta readers are obsessed. They’re sending you texts at 2 AM like, “I can’t stop thinking about your book.”

Your characters feel real. Your story feels alive. And suddenly, your book isn’t just a dream—it’s happening.

But let’s be real—most writers never get there. Why? Because longwinded character sheets, tired “tips and tricks,” and quirky flaws like “can’t stop eating ice cream” (ugh, overdone) aren’t going to create lifelong, raving readers.

READERS DON’T JUST WANT CHARACTERS—THEY WANT CONNECTION. IF YOUR CHARACTERS DON’T FEEL REAL, THEY’RE NOT STICKING AROUND FOR 300+ PAGES.

 

Hi there, I’m Leah and using the science of personality and the art of storytelling, I built a framework that makes character creation effortless. (Yes, really.)

Character development isn’t:

     Slapping together a tragic backstory and
….calling it depth.

 

    They’ll just reveal themselves to me as I
….write.” (Manifestation is not a writing
….strategy)

 

    Copy-pasting your favorite TV character
….and hoping no one notices.

 

     Making them quirky by giving them an
….unusual hobby and trauma by giving them
….dead parents.

 

Choose Character Crafting with MBTI when you’re ready to:

.Craft real, layered personalities—not just sad
.backstories.

 

.Make every character distinct. Your readers
.deserve variety, not clones.

 

.Have dynamic relationships that spark
.tension, chemistry, and conflict. No more
.“they just… work well together”

 

.Create a book full of characters readers will
.obsess over. Because plot gets them to start
.reading. But characters keep them hooked.

 

What’s Inside?

INTRODUCTION TO MBTI

  • ◘ Get cozy with all 16 MBTI personality types.
  • ◘ Learn their quirks, strengths, and how to bring them to life on the page.
  • How to leverage personality science to craft characters that feel incredibly real.

UNDERSTANDING PERSONALITY TYPES

  • ◘ Strengths & Weaknesses: Learn the light and shadow sides of each type.
  • ◘ Examples: See real-life and fictional characters who embody these traits.

BUILDING CHARACTERS FROM THE GROUND UP

  • ◘ Step-by-Step Guide: Create your characters with a roadmap that doesn’t leave you guessing.
  • ◘ Fears, Needs, & Desires: Understand what makes your character tick.
  • ◘ Character Arcs: Develop realistic growth and transformation.
  • ◘ Backstory & Motivations: Craft compelling and believable backstories.
  • ◘ Authenticity Tips: Ensure your characters feel like they’re breathing down your neck.

TURNING PERSONALITY TYPES INTO VILLAINS

  • ◘ Flip the script: Explore how positive traits can turn dark.
  • ◘ Define goals and motivations for antagonists readers will secretly root for.
  • ◘ Add psychological complexity that keeps readers guessing.

MASTERING THE INTERNAL MONOLOGUE

  • ◘ Understand the unique way each type thinks and processes.
  • ◘ Use fears and desires to create tension.
  • ◘ Weave rationality and emotion into their thoughts for maximum depth.

AVOIDING STEREOTYPES & CLICHÉS

  • ◘ Spot and avoid the most overdone personality tropes.

  • ◘ Learn to write characters that feel fresh, distinct, and relatable.

DEVELOPING REAL GROWTH & CHANGE

  • ◘ Craft arcs that feel natural and unique to the character’s personality type.
  • ◘ Showcase realistic conflict and resolution for every type.

PUT IT ALL INTO PRACTICE

  • ◘ Hands-on worksheets: Apply everything you’ve learned

Flat characters *don’t* get fan art.

YOU KNOW THOSE CHARACTERS THAT LIVE RENT-FREE IN YOUR HEAD? THE ONES YOU ANALYZE IN YOUR FREE TIME LIKE YOU’RE STUDYING FOR A PHD IN FICTIONAL PSYCHOLOGY? YEAH. THOSE CHARACTERS DIDN’T HAPPEN BY ACCIDENT.

THEY WERE CRAFTED WITH PRECISION, INTENTION, AND—LET’S BE REAL—PROBABLY A LOT OF OVERTHINKING.

THIS IS WHAT CHARACTER CRAFTING WITH MBTI HELPS YOU DO. IT GIVES YOU A PROVEN SYSTEM FOR BUILDING CHARACTERS WITH DEPTH, PERSONALITY, AND THAT SPECIAL SOMETHING THAT MAKES READERS OBSESSED.

BUY WITH CONFIDENCE – I HAVE A 14-DAY MONEY BACK GUARANTEE

Reviews

“I’ve been trying to write a historical romance novel, but I really struggled with my character’s arc and all the time my MC’s personality would change chapter to chapter. After I got this ebook, I chose the ENFJ personality type for her and it totally open my eyes. The guide suggested this type might overextend themselves, so I wrote a subplot where her desire to please everyone leaves her vulnerable to manipulation. The growth she experiences as she learns to set boundaries ended up being the heart of the story! Now I’m gonna use it on my other characters.”

-Alissa

I’ve tried so many of those basic character worksheets, and honestly, they always left me feeling more stuck. They’re just a bunch of blank spaces asking for generic answers, like ‘What’s their favorite color?’ or ‘What are their hobbies?’ That’s not enough to really bring a character to life!

This ebook is on a whole different level. It doesn’t just ask you questions—it teaches you why your character is the way they are, how their personality shapes their decisions, and how to weave all of that into the story. It helped me understand my characters as people, not just a collection of likes and dislikes. Now my characters feel dynamic, and actually useful to the plot.

-Kayleigh

Really helped me write a believable antihero. I decided to base him on an unhealthy INFJ, and the section on how their idealism can turn obsessive was a revelation. It gave me the idea to make his noble cause spiral into manipulation and control. My beta readers said they can’t decide whether to root for him or fear him, which is exactly what I wanted. I’ve never felt so confident in my character work. Makes me excited for my next project.

-Alexander

I was so close to giving up on my manuscript. No matter how many rewrites I did I couldn’t get my characters to stay consistent. They would change chapter to chapter and the plot was a complete nightmare.

This ebook helped me so so so much. The way it uses MBTI to build characters isn’t just insightful—it’s practical. It helped me figure out not just who my characters are, but why they make the decisions they do. Suddenly, everything started clicking. My protagonist’s internal conflict felt authentic, her decisions made sense, and even the secondary characters became so much more than stick figures in the background. Even helped me finally figure out the ending.

-Courtney

Wallet says ‘no,’ but your heart says ‘yes’?
No worries – join my circle and let’s vibe until payday!

Join my inner circle

Because great writing doesn’t have to happen in isolation.

Want to craft unforgettable characters, master storytelling techniques, and get exclusive writing resources delivered straight to your inbox? 📩

By joining my newsletter, you’ll get:

  Insider tips on character creation & story structure

  First access to new freebies & resources

  Behind-the-scenes insights from my writing process

  A chance to win an occasional first chapter critique!

No spam, no fluff—just actionable writing advice, character-building hacks, and the resources you actually need.